NEXT proudly supports the Cystic Fibrosis Foundation’s Pipeline to a Cure Campaign.
What is Cystic Fibrosis (CF)?
Cystic fibrosis is an inherited fatal disease that affects the lungs and digestive system of about 70,000 children and young adults worldwide (30,000 domestically). The average life span for people with CF who live to adulthood is approximately 35 years.
What is Pipeline to a Cure?
The Pipeline to a Cure Campaign was created by the Cystic Fibrosis Foundation to herald the discovery by Australian researchers who found that CF patients who surfed and went stand up paddleboarding (SUP) had significantly healthier lungs. Doctors determined that inhaling saltwater mist has a powerful effect on rehydrating the lining of the lungs, which allows CF patients to more easily eliminate bacteria-contaminated mucus.
The campaign helps to raise awareness for the cause, leading to increased fundraising. These funds are then invested in research to develop a cure for CF and treatments to improve the quality of life of those afflicted. Additionally, the funding supports ongoing programs where CF patients are afforded the opportunity to participate in water sports.
Why is NEXT aligning with the Cystic Fibrosis Foundation/Pipeline to a Cure?
NEXT, as a women’s swim and active wear brand, celebrates women who SUP, surf, and genuinely love the water. When we learned about the Pipeline to a Cure Campaign last year we were inspired to reach out in support. The campaign encourages people who are afflicted to SUP, surf, etc.—the same activities that our NEXT customer embraces.
How does our support benefit the Cystic Fibrosis Foundation/Pipeline to a Cure?
In addition to a large monetary donation that NEXT is making to the Cystic Fibrosis Foundation and the Pipeline to a Cure Campaign, we help generate public awareness via hangtags; point-of-purchase (POP) displays; and regional NEXT Ambassadors. Additionally, a percentage of NEXT sales will directly support the youth SUP and surf programs nationwide.
National SUP Day